MASSIVE RISE IN AUTOMOTIVE ADVERTISING
Automotive advertising in Australia rose by almost $47 million in the 2017 financial year as part of a record total ad market spend of $7.1 billion.
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Australian advertisers continue flight to digital
Data privacy scandals and brand safety concerns aren’t doing anything to dent predictions of a bumper year for Australian digital advertising revenue.
In 2018, internet advertising is tipped to reach $8.69 billion and take up 54 per cent of the ad market.
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As dramatic disruption comes to automotive showrooms, proactive dealers can benefit greatly
Dealers can survive—and thrive—by putting the customer at the center and pursuing dynamic, new ways of working.
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